Sexist Marketing in The Classical Music Industry

Have you ever noticed the way sex appeal used in the classical music advertisements? The easiest way to see images of the musicians is on the jackets of CDs. If people look at the male musician’s advertisement including CDs, they will notice them as musicians. However, if people see the female musicians on the CDs and advertisements, they will notice them as women. Female musicians have double product: their music and themselves, but male musicians have just music. This phenomenon affects female musicians negatively in different ways. Classical music industry has been used the same marketing strategy, that they sell music with sexism, like pop music industry does, but it is not easily noticeable because classical music is used as a synonym of pure.

Sexist Marketing in the Classical Music Industry