Friday, September 10, 2010

Always Pad Commercial- Mechanical Bull



I just couldn't believe that they went there, so I had to post this. Now perhaps some of you won't think anything of this but it just doesn't sit well with me, no pun intended. I don't understand how this favors women during their period! Nor does it make me want to ride out on my horse and buy this product. I get that it is an analogy of its super absorbent strength but there's just no way that any logical women would ever climb on top of a mechanical bull without a care in the world during her most uncomfortable time of the month. I mean what were these advertisers thinking?

Sure it's funny with the hoedown music and the pad itself is riding the bull, even showing its own point of view, stating it's no bull- clever. But I really think the advertisers didn't think this one through. They could have used something else like a dam built of Always pads or a sea aquarium window that has a leak and someone uses a pad to plug it up and the dolphins are happy that it saves the day. Both of these suggestions are testimonials to the pads strength and nothing about it oozes sexuality.

I just really feel they could have thought of something else that wouldn't remind me how men would enjoy watching a women ride a mechanical bull. I understand that I could be interpreting it completely wrong on some perspectives but when I see a mechanical bull I associate it with the movie, "Urban Cowboy," in which there's a scene when Debra Winger is slowly riding the bull in a sexually suggestive manner. I also think of a scene from the series "Sex and the City," where the character Miranda decides to let go of her inhibitions and rides the bull in the most orgasmic way while tearing off her blouse exposing her bra. Even the shape of the seat and its back and forth motions are very phallic and sexually suggestive.

I could be taking this way too seriously and to whole other level but I do love deconstructing! I hope this will entice others in class to comment so we can start a discussion. Let me know what you think...

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