Friday, September 10, 2010

My Ode to the Media Me

Who am I?

I am first and foremost a woman and this has placed me at the top of the media consumer hierarchy. The marketing and adverting campaigns that are geared towards women by far outrank those for men. From beauty ads, to weight loss ads, to cleaning products to personal hygiene products, the list encompasses every aspect of a woman's life. The plethora of items that are shoved in my face from the time I tune into Channel One news in the morning to the commercials I view on TV before I go to bed at night, are all absorbed into my psychi and I have now become a willing participant in the media game.

While I sit here sipping on my grande mocha frappuccino, I want to say I do not buy into the hype, nor am I a victim to the shallow attempts by the media to rope me in by using my self esteem shortcomings. Yet, I would be deluding myself if I truly believed in the prior statement. No matter how much I want to turn up my nose and pretend I am above the influence of any attempt to allude to my sense of self, I really am not.

I have flaws like everyone else and in today's over commercialized, globalized society, I am a media whore. I do buy into the hype and I use products as comforting blankets to soothe my insecurities. I buy whatever is needed to make myself feel better, make myself look better, and yes at my age, to make myself fit in.

So, who am I?
Sitting at my laptop and in full view of the outfit I will be wearing to a cocktail party tonight; my brand new four inch pumps, and my off the shoulder ode to lady gaga dress, I have come to the conclusion of who I am. I am a willing victim in this ping pong match between the media and the consumer. I am a woman, I am a mother and this in turn makes me the ultimate target. As such, that in turn makes me the ultimate consumer.

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