X3 sex..ads...women..and why

Ads that contain sexism and racism actually do so much damage to culture than they would like to admit. They force opinions onto spectators that eat up these images. Using trends and current opinions they figure out what is most convenient for the customer and go what is working in the market.

It is sad because there are women who are fighting against sexism, while there are those who do not care where they stand, and indirectly or directly support sexism. Models who agree to be looked at and be the unhealthy standard of beauty.

When women first fully entered the workforce, and men started coming back from the war, women faced a media force dominated by men. There was an assumption that women would gladly go back to being housewives when men came back from the war. The advertisers were wrong, a survey taken during 1944 found that women did not want to go back to doing housework.Advertisers faced a crises. They had normally focused on selling women household items which planted the idea that if they bought these products they created the perfect house, they would be the perfect women.

Advertisers thought of a strategy to continuing having a market in women. Instead of selling the perfect house, they now sold products that helped women get the "perfect body". They targeted the insecurities of women. If they aren't pretty or have the "perfect body" they would no be attractive. If they can't be attractive they will not be able to get married and find someone they love. This strategy included the idea if they used these products, they will be "liberated" women, which targeted women supporting the women's movement. That using a product will empower themselves against men by looking pretty. Magazines that glorified the "perfect body" helped mold young adult minds to have something to identify with which helped create a future market for more money. The ultimate goal for advertisements that essentially trapped and put women down is for money and profits.

A way to have an alternative to these media images is to have more informed women and informing them at a young age. Using parodies of companies or even just telling the truth behind their products can be a step to open the eyes of many women.