Empower Women

Mainstream images of women are those that depict women as objects. The advertisements featuring women make women feel bad about themselves and lower their self-esteem.

An alternative to these mainstream images of objectification could be showing images of women being empowered. A campaign that focuses on women in power and/or authority might be a solution. Rather than show images of women as passive objects of the male gaze, women should be depicted as active, independent and strong.

Women rule the world could be such an ad campaign. It would appeal to young girls who are insecure and unsure of themselves. It would focus on Education for women and promote the idea of going to college.

Additional advertising strategies when it comes to selling and marketing products might include getting a focus group of women to examine these ads before they are broadcast. This would ensure that the ads are depicting women in a favorable light.