The Ideal Woman

The advertising industry is one that clearly misrepresents the image of women worldwide.There are many different stereotypes of women in advertising.Throughout history is has been proved that women were mainly portrayed on TV as housewives, or occupation that are submissive to men.Shows like Desperate housevives and many other prime time dramas do just that.

I remember seeing an ad where a half naked woman sitting on a sink straddled a half naked male, and I thought to myself this must be an ad for a condom company or something sexually related..Boy was I wrong, this was an ad for Candies perfume.I am still trying to understand the whole concept of two naked people and a sink and the fact that this ad was for a perfume..

Advertising has many effects on society, both negative and positive combined...The negative effects of advertising on women fall into a huge range of problems. The most common would be dieting and eating disorders and the obsession with the ideal image.

While conducting my research I couldn't help but notice that most of the well known brands like Gucci, Dior, and Dolce and Gabbana all portray women offensively in their ads.

We can try to end the negative effects of Advertising on women by placing ads that have positive effects, one that gets the message to women that they should accept themselves the way they are..