It's not OK to be stupid

When I saw this Ad on New York Street, and people literally stop and watch it. I was so angry.  The original Ad says: “Smart may have the brain, but stupid has the balls.” And it’s also told to “be stupid”. I change it to “Smart may have the bra, but stupid has to do it.”

Do those “Mad men” think we are all stupid? “The global jeans manufacturer is assuring that there is nothing dumb about being stupid.” It is sure that the brightest ideas appear in the heads of those who are not afraid to express themselves. They create this desirable image to link Diesel’s Jeans with the message of “It’s COOL to be STUPID”. Stupid is their well thought strategy.  When I saw a lot of people stop on the street and look at this ad.  Am sure the company is not stupid to do it. So, Who is stupid here?

First of all, the message in this Ad – “Smart may have the brain, but stupid has the balls.” It separates women in two categories “women are allowed Mind, or body. But not both.” This ad is clear to speak to “body” girls. The ad tells them relation ship is built on balls. Stupid is new, cool way to catch boys. I change it to “Stupid Has to do it “ is because this is all they have, little boobs and ugly jeans, Nothing else. The most importantly “It’s not OK to be Stupid”. The male society wants us to be stupid, because it’s easer for them to control, to take advantage. Women need wear our brain with us all the time, we can’t allow this happen.

This AD is very appeal to Male audience. The idea may seem stupid, However, It fallow the strategy of The "Male Gaze" which rules the advertising world over decades. However, This ad clearly speaks to “Stupid male” category. The ad doesn’t want male audiences to think, it wants them react with basic instinct. In a word – “they want you be stupid, and happy to be stupid.” “ Not only men have peeking desire.

It’s especially terrible for their target customers.  Diesel targets on young adults and teenager market, It’s educate future generation to accept stupid actions. They want you to stay in their stupid ads. By telling you it’s cool to be stupid. “Sex sells, stupid sells,” the major goal of this ad is catch people’s attention, so they win.

After our readings, I learn that ads are reflections of our society, and our desire. The reason this kind if ads become main street ads, actually shows we have large number of audience buy stupid ideas.