BeyondMedia Education

On a daily basis the struggle that young adolescents and young women face in the mass media continues to promote the wrong signs. There are many independent media and news groups although, who are working at changing these ways and giving women a voice. One source which I found interesting was BeyondMedia Education. BeyondMedia's goal is to give women and youth access to he media to become educators an share the stories with others and to generate social transformation.



BeyondMedia extends to all spectrum's of women and other groups who are daily mistreated in the media. They have different groups with different focuses, for example Q'd in Media which support queer and allied youth, Women and person that deals with both women in prison and after incarceration and also Girls Action Media, which is a workshop for girl to learn and educate. What BeyondMedia offers for youth and women, is what Rebecca Richard Bullen touches on in her article, The Power and Impact of Gender-Specific Media Literacy, and that is taking away the "traditional ways." Bullen goes on to say that an individual witnesses some 16,000 logos, labels and announcements per day which emulate girls as passive, boys as active, boys with trucks and super heroes, girls with barbies, dollhouses and kitchens.

One of the biggest parts of BeyondMedia is to try to break away form the cliche and traditional ways that young women fall into, as Lyn Pentecost states "girls feeling objected and voiceless, valuing appearance over skill or action," and this is a direct effect of our media as a culture. BeyondMedia offers youth and women a voice, a chance to become educators and represent themselves as who they are not what they are "suppose" to be!